8-New-Graphic-Design-Trends-That-Will-Dominate-20192

The 8 Biggest Graphic Design Trends That Will Dominate 2019

Coastal Creative is excited to roll out their predictions for the digital and graphic design trends that will dominate the webscape in 2019. At a time when so many conventions are being flouted on the world stage, today’s design thinking and consumer tastes reflect the desire to find a sense of order and beauty amidst all the chaos. The design trends of 2019 do exactly that: asymmetry, jarring colors, and exaggerated proportions combine to create an aesthetic that celebrates glitches, ambiguity, and excess. As digital citizens, we’re in for a year of design that embraces rule-breaking as the new normal. Read more below ...

Credit: coastalcreative.com/design-trends/

Credit: venngage.com/blog/graphic-design-trends/

 

colour

The Basics of Colour Theory

You might think that your co-workers or your projects or your meeting schedule determines your mood at work. While those are all contributing factors, there’s something else at play, too: colour. The colours and colour combinations in your work space, and in your home, have an underlying power to energise, to promote creativity, to encourage calmness.

That’s because colour is bound by rules. Some of those rules you probably learned a long time ago in elementary school. That’s because the rules are easy enough to decipher if you have a colour wheel. To learn what those rules are and how they influence you, check out the basics in this graphic.

 

 

SOURCE: www.thedesignrange.com

 

logos

Generic and overused logos

Avoid them!

In the world of creative communities a customer launches their project (for logos, corporate identities, banners, websites, etc.) and designers respond with their proposals.

The customer, here, has the possibility to get amazing designs from creatives from all over the world and the creatives have the possibility to show his best works to all the community, creating contacts with international clients.

But, in the jungle of logo design, there is a tricky trap: the spreading of the generic logos.

Most of the time the logo is so generic, the customer isn't even able to get a trademark for it.

With a generic logo (not creative, not tailored to a client's needs) a company gives to the market an anonymous image of itself, devoid of any of the companies identity. Because of their overused logotypes the company is not able to establish their brand in the marketplace. In this way they're going straight in the opposite direction than to distinguish themselves from others (which is the whole point of having a logo).

There's a bunch of designers who submit systematically and randomly low standard logotypes, often made without reading the client's brief. They are essentially phishing for wins.

All too frequently it happens that these designers and generic logos win contests.

Maybe the customers choose these logos because they feel familiar. What they don't know is that the web is full of similar, clone logos. We can easily say that they're going to be cheated.

It's good if all the customers, who launch creative contests, know this.

CREDIT: gtgraphics.org